Everyone – Thank Mr. Jobs
I was speaking to a very old friend of mine. Infact, to be accurate, I saw his status message “ just got off a video call with my Younger brother” and that message was posted through Ovi by Nokia. Out of curiosity, I asked him, he has bought an E7, N8 or C7? He had taken that new basic C series phone with 3G and front facing camera. I asked him, why not a high end one and his answer was, “that Samsung P1000 is a must have for me”. Everything would come later.
I know he is not a geek. He just likes gadgets. But that set me thinking. To be honest, I am pretty satisfied with a laptop and a phone but a tablet is gaining traction.
I was just thinking as to what is it, your laptop can’t do that a tablet would do. Infact a tablet would do much less than a laptop. Then I realized, tablets are not meant to replace laptops! They will not. They have created a new category.
This has been a pure marketing brilliance by Steve Jobs of Apple Inc. People were doing stuff from their phones and laptops. He created iPad as an extension of what iPhone could do.
Till not very long ago, tablets meant a totally different thing, but see, what great and timed marketing can do. We have a new definition for tablets!
Ha ha. I know, people were “fascinated” with that tablet before getting bewitched by thses ones now 😉
So why would someone with a laptop and a phone would want to buy an iPad or a Galaxy Tab or for that matter, any other tablet?
Ease. It’s no work or rather, if you are hell bent on making work happen from that, then that’s gonna be very cumbersome. It’s media consumption. It can act as a large eBook reader, browsing instrument, music creation/consumption, videos, movies, Facebook, Twitter and gazillion apps to keep you entertained.
Now, what of these a laptop can’t do? A laptop can do all that and much more, rather much much more peps, with the exception of the “apps” part!
It’s ease. Ease with which you could do all those things. Those things are not large, not heavy and be easily carried, come online in a jiffy and are affordable. (Last heard, Tab had come down to INR 24k!)
Please understand, tablets are not meant to replace laptops. They will not sell like laptops sell but they are creating their own space.
So when I say, they are creating their own space in the market, what excatly is that space? why would someone buy a tablet or rather in Charlie Sheen’s language, why are they #winning? As my good friend Krishna (http://www.twitter.com/m_krishna ) says, there has to be a definite use case for tablets. I do see that use case!
There are many reasons to justify a tablet buy. Instant. Always on. Communication, browsing, media consumption better. tons of apps to keep you entertained while waiting for your train, doctor’s appointment, that meeting and all.
The most genuine one to me is filling a gap in the gadget armory. I will take my own example. I use HP DV4 series laptop at home, Dell Latitude E5400 at work and a Nokia E72. (Well, I guess, half the world knows I use Nokia E72! :))
I cannot use an Android as my primary phone because of awful battery. With my kind of usage, I am sure, I will exhaust my Android (if I had one) by noon. What next? I sit at a place to charge that or buy a battery or a charger on the go? Sorry, these are not my cup of tea. Let’s go to iPhone. now, iPhone is something I could have bought but I cannot bring myself to a fact that I need to spend close to 35k simply on a phone. price simply cuts that out for me. Also the hardware qwerty. What I am trying to say is, E72 as my phone serves me very well and meets almost all my mobile related needs. But by doing so, I am missing the joy, the apps of Android/iOS. Something, a windows 7 laptop can’t provide.
That’s where I see a space of a tablet in my life. It fills it! It has got larger battery, is light and is *reasonably* priced!
Very soon, my family will go out on my daughter’s summer vacation for a month. Every Saturday and Sunday is a pain for me to be at home. I typically go to a Barista and sit there. Armed with a tablet and my phone, I am ready for that vacation!! Bring it on 🙂
You see, there *is* a space.
Tablets are fantastic example of Philip Kotler’s 4Ps that I had studied in my marketing days. Tablets represent the perfect marketing mix.
I am sure all the Samsungs, LGs, HPs of the world and all those, who are jumping on the tablet bandwagon, must be thanking Mr. Steve Jobs!!
Yes, I intend to pick iPad 2. When? Don’t ask 😉
Image Courtesy: www.campussocialite.com (Tablet image)
www.notesdesk.com (4P image)